2012年9月9日星期日

The Target Customers Force Analysis of iPhone Accessories Market


No matter you are already have an iPhone accessories shop or in the project, you are necessary to see this information, I believe that will bring you an unexpected harvest!
 
For friends who are preparing a nasty fight in the iPhone accessories industry, first thing to determine is who is your target customers? Target customers have what basic characteristics? How is the entire market environment? To solve these problems, you will have a general outline for opening a shop.
 
iPhone's consumption group is mainly business people, professionals and iPhone fans. Business people pursue simple and easy to use; professional people regard science and technology innovation as important, iPhone fans follow the fashion personality. As derivatives, iPhone accessories users and iPhone users are coincide.
 
Along with the iPhone agitation upsurge, more and more young white-collar people even students join iPhone fans army the proportion of which are more and more big. The first class user belongs to high income people, the reason for choosing iPhone accessories is practical and suitable for their own temperament, the price is not the primary factor; then students are limited to its own level of consumption, their consumption idea is more likely cheap price iPhone accessories and reveals personality.
 
According to the age to differentiate, 16-25 years old is basically a student or young white-collar, they like special iPhone cases, and cartoon iPhone accessories. People with 26 to 35 years old more like personal temperament accessories, costly style, concise style iPhone accessories will be more popular. More than 35 years old customers is basically like business style and the European and American style which looking more mature.
 
So for people who want to start a business in the iPhone accessories wholesale industry business, it is not only a chance!

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