2012年9月27日星期四

iPhone 5 Brings New Business Opportunities to Mobile Phone Retailers


iPhone 5 Brings New Business Opportunities to Mobile Phone Retailers
The technology miracle created by Apple has attracted all the attention. This is why its products can sell in high price. But Apple products also gave birth to a peripheral industry chain consisting of the iPhone cases, adapter and other iPhone accessories. This chain has also brought rich profit.
Market Research Company ABI Research data show that the after market total sales of the global smart phone accessories is about 36 billion USD. iPhone accessories take up 20% of the market which is about 7 billion USD. Most of the money was spent in wholesaling iPhone cases.
ABI analyst Michael Morgan said, although most other intelligent mobile manufacturers rely on standard interface technology of micro USB and others which do not need to pay the authorized fee. Apple has been developing its special connecting line. And they want to charge licensing fees to the manufacturers who hope to put made for iPhone marker in the iPhone 5 accessories.
Because the profit of selling iPhone and other electronic equipment is poor, electronic products distributor maintains the business operation through selling iPhone accessories. Retail software company iQmetrix's executive customer manager Stacy Hamer said. Mobile phone retailers' profit margin usually reaches as high as 80% of Apple accessories. IQmetrix specifically provide services for mobile phone retailers.
Referring to the new iPhone interface, Hamer said that mobile phone retailers face a great business opportunity of increasing attachment placement rate. Everyone will repurchase the things which they have used to use.
And those companies which try to let iPhone connect with their products more conveniently also create a market for iPhone adapter.
Icon Health & Fitness Inc., the parent company of FreeMotion Fitness, Pro - Form, NordicTrack, and other fitness equipment brand is still in the assessment how to adapt to the new iPhone charge interface.
Company spokesman Colleen Logan said. There are 10% fitness equipments' charge base produced by the company is designed according to existing models of iPhone and iPod. She said that the company is considering how to equip charging base for their equipment.

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