1、Shopping craze in a new school year
Many Apple users are young people and
people who are returning to school. In September, a lot of parents are ready
and willing to spend money for their children. Launching iPhone 5 in September,
Apple seizes the end of the shopping craze at the new school year. This is a
huge revenue opportunity for Apple.
2、Take advantage of the opportunity of the holiday shopping
If Apple launched the iPhone5 in summer,
Apple may not have the opportunity to take advantage of the holiday shopping
season. However, if launched in September, when the start of the holiday
shopping season in November, the iPhone 5 will still be in consumers’ memory.
This is a good thing.
3、Create space between itself and Samsung Galaxy S III
Samsung Galaxy S III smartphone is the most
formidable competitor Apple encountered. The size of Galaxy S III is larger than
iPhone 4S, and its excellent design is very popular in the consumer.
4、Launched in October is too late
It is too late to launch Apple iPhone 5 in
October for the competition in the mobile field. Although consumers prefer to
buy Apple products, they will not wait forever, especially when Samsung Galaxy
S III now listed. It would be a mistake for Apple to wait for a long time
5、 It is only suitable in July for summer launch
Apple launching the iPhone 5 is wrong except
in July but other month in the summer. Historically, August is a difficult month
for mobile phone sales. Aware of this situation, this is why Apple do not launch
iPhone 5 in August.
6、To let rumor mill constantly announce
The rumor mill has been Apple's most
trusted allies in the history. The longer the time rumor factory works, more
hype around Apple products. Not launching the iPhone 5 and blockading the news,
Apple let the rumor mill constantly outgo messages, which is free advertisement
of the products even not exist.
7、Less competition
Apple found there had been less competitive
in September in the market than it was now. Many vendors had provided new
products to store shelves in summer except the Samsung Galaxy S III. Pulling the
distance between phone competitors, Apple launches its own mobile phone after
the prior ones past.
8、Not involved in the competition of Windows 8
9、Leave space between the iPhone 5 and iPad Mini
According to reports, Apple has planned to
launch iPad Mini Tablet PC sometime this year. Most rumors are that Apple will
offer this device in September. If Apple waits too long after September launched
the iPhone 5, it may affect the sales of the iPad Mini. However, if the iPhone
5 launched in September, Apple will be able to stay out enough space between
these two devices to ensure that these two products will be successful.
10、Match with iOS 6, OS X Facebook integration
Apple released iOS 6 at Worldwide
Developers Conference held in June. However, Apple would not launch iOS 6 until
this fall. iOS 6 as well as OS X Facebook integration is not likely to be
provided prior to the launch of the iPhone 5. So, it is meaningful for Apple to
launch the iPhone until fall. The combination punches of iOS 6 and the new
iPhone will guarantee that quarter belongs to Apple.
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