How Do Wholesalers Make Strategic Upgrade

In recent years, some of the survey data show that the dependence of both ends (top and terminal) of the circulation channels to wholesalers is more and more obvious: one is that the interdependency of producer to wholesalers is higher. Manufacturers are willing to depend on the wholesalers' wide and deep distribution network to help their products expand sales; the second is that retailers would like to buy complete, cheap, high quality products convenient and fast from wholesalers. The trend shows that wholesalers are the need for large production, big market and big circulation; they are also the requirement of circulation scale, modernization and high efficiency.

However, what about the reality of wholesalers? Data show that 90% of wholesalers are tradesman that means they only do business with people who find them actively. When they purchase, the products are sent by the manufacturers door-to-door. They will buy what the manufacturers sell. They lose a comparison and lose a choice. When they do sales, they will be according to cargo plan single billing. They sell what customers buy. It lost propaganda and lost a recommendation. In this way, it is easy to lead that they didn't buy the hot sell goods and cause demand exceeds supply, so that they lost the customer. They didn't sell the goods with difficulty and cause unmarketable products, so that the capital backlog.

In the face of the fierce channel competition, wholesalers are a connecting link between the preceding and the following in the channel which are beyond doubt. The problem is since state-owned commercial wholesale main channel breaks up. Can independent wholesalers (individual and private) really shoulder wholesalers function? At present, complying with the trend of The Times, a generation of new wholesalers is rising. In the future, they will make profits created in circulation field occupy a big share among profit source.

Goodscool (The supplier of wholesale electronics, such as cell phone accessories wholesale, headphones wholesale)summarizes some experience which is worthy of learning, and I hope it will be helpful to the readers.

1 consciousness upgrade

We often heard the manufacturer say that some agent management consciousness can't keep up with our brand awareness is not strong. To become brands manufacturers, you must often give yourself brainwashed and learn new management idea. At least, you should keep up with the manufacturers' business development pace and timely execution manufacturers' brand strategy, in order to avoid weeding out by the manufacturer because of consciousness and thought problems.

2 marketing upgrade

In marketing, you should turn tradesman to the itinerant trader. Previous wholesalers often sit archives mouths to receive money and delivery, the husband and wife together can struggle to seize state power. And brands manufacture need to establish a marketing team and visit customers from region to region. They will help customers to choose the location, make opening the ceremony, promote sales and do other activities.

3 management upgrade

Doing brand will reflect management level. Management is an advanced knowledge, and most wholesalers started from family-based management. Entering into the brand age, brands manufacturers have to introduce advanced management mode, abandon some traditional management mode, and establish the modernized system standard.