The launching of Apple iPhone 5 gives other
intelligent mobile manufacturers some lessons. Either from the iPhone design,
or from the product release time to see, competitors can learn many experiences
and lessons from iPhone 5, especially learns how to build and maintain a
successful intelligent mobile phone brand.
The following are five lessons from iPhone
5.
1, The necessity of 4G LTE
When previously there are only iPhone 4s in
each big store shelves, perhaps this is nothing to hinder greatly for other
major competitors give up 4 g LTE (long-term evolution) technology. But things
to this day, iPhone 5 has been equipped with 4g LTE technology, in such a case,
the consumer will not be too comes to those who could not provide ultra-high
speed scheme of intelligent mobile phone products.
2, Critics regard design
IPhone 5 smartphone has won almost
universal higher evaluation, and one of the major reasons is that benefit from
the product's design: critics are very appreciating the iPhone 5 appearance
design. Although other competitors can't copy iPhone 5 appearance design, but
they must be able to make their products left a deep impression in the design
to the industry. If rivals design can achieve the level of the apple, then this
will help their products gain more positive attention and evaluation industry.
3, Create lasting experience
Consumers choose to buy iPhone is mainly
because apple can provide users with very kind experience in the intelligent
mobile phone products. However, other mobile phone manufacturers but do not played
very successful in this respect, therefore, they need to change this pattern.
Today, very importantly, apple's rivals need to create a real "brand"
experience in their products, and provide some interesting lasting unique
experience which can attract people.
4, say goodbye to 3 inches display
Although Apple is not the first
manufacturer to introduce more big screen mobile phone, however, The action of
the 4 inches display of apple iPhone 5 prove the correctness to all other
manufacturers in the field of mobile. Apple’s other competitors must face the
fact now, and even introduce more large size screen of intelligent mobile
phone.
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