If you open an Apple iPhone accessories wholesale shop, will you choose the quality
brand accessories or off-brand accessories? There are no absolute answers, and we
must start from their reality. Anyhow, the market is the hard truth.
On brand accessories and off-brand accessories, the visual
impression for everyone is the price difference. We often doubt that, two
similar iPhone 4s cell phone cases, the similar style, why the prices differ greatly?
Actually very simple, price difference firstly depends on the cost variance,
and cost differences mainly reflect in R&d costs, Raw material costs and Marketing
costs.
R&d costs:
For brand accessories manufacturer, they have their own R&d team. From Prophase communication,
Product Planning, structure design, make proofs, and Cyclic tests, during the production process, there will be a large amount of labor cost and time cost. However, there are no
other expenses except the mold cost basically for off-brand accessories manufacturer.
Raw material costs:
Apple mobile power as an example, its power mainly
depends on battery core, and battery core has been divided into import battery
core, brand battery core, off-brand battery core.
Marketing costs:
In order to maintain, exploit the brand influence, and
create the brand effect, brand merchants must invest
in brand promotion. Advertising costs and channel promotion expenses will
not be small expenditure. But an off-brand accessories merchant is completely free
in this aspect.
Cost variance, Apple iPhone Accessories, iPhone 4s cell phone cases
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